Last Updated: December 11, 2020
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How does Massachusetts maintain a historically prominent business environment?
By creating and enforcing public policies that ensure businesses have low costs, making Massachusetts a state where innovators want to work, entrepreneurs want to start businesses, and owners want to grow their companies.
Successful businesses in Massachusetts heavily depend on marketers to maintain and improve their profitability with current marketing techniques and backgrounds in advertising. These highly sought-after marketers first must earn marketing degrees from accredited colleges or universities, introducing them to many of the strategies they’ll employ in their careers.
Today’s marketing is more data-driven than ever before. An education in marketing will focus on gathering and analyzing customer data, and how best to initiate a marketing campaign with that data. Typical courses in marketing include web analytics, database marketing, and understanding consumer behavior.
Marketing programs allow students to participate in business simulations that require them to develop their own marketing campaigns. They research in-depth case studies of real-world marketing campaigns, learning how today’s most successful corporations relate to consumers.
To learn more about marketing programs in Massachusetts, request information from the schools listed below.